Personal brand

Did you knew that professionals who have a solid personal brand are 30% more likely to stay with a project than those who do not? (Forbes)

Today our profession faces one of the most important challenges, we are a union that grows and grows every day, generations of great voices come and those of us who started decades ago continue in the race, without mentioning our nightmare, artificial intelligence.

How to bring and generate the greatest number of opportunities for our professional development? How to stand out in this immense sea?

The personal brand is not just about “selling”, it goes much further than that, here we are going to put our vocation into action, we are going to tell our story to go out in search of our opportunities.

It’s not about the ego library either, it’s not about decorating ourselves so that others can see “how cool we are”, it’s not about selling smoke. The personal brand is the perception that your entire network of contacts has about you, but the perception is ephemeral and depends on how the person on the other side sees it, so our job is to build the closest and most accurate version of what we want. Let them know about us, always with honesty.

Can you really record remotely? Do you have the equipment, do you know how to connect to a session, can you resolve any technical issue, do you know how to send a large file? Are you punctual?

When we manage a good personal brand, our network will grow and many more people will discover us.
And today we must take advantage of the opportunity we have that our personal brand can be disseminated in digital media, before, without these tools, we were more limited, it was more difficult.

Think that a strong personal brand is not only about selling, it is about leaving a mark.